At KW New Orleans, we’re committed to empowering our agents with fresh strategies and expert insight. This week, we welcomed Lindsey Long, Director of Creative Marketing at Oak Title. A graduate of Ursuline and LSU with a background in graphic design and leadership, Lindsey is a fresh but powerful voice in the marketing space. Since joining Oak Title in January 2025, she’s helped agents sharpen their online presence and build meaningful digital influence—without spending a dime. Events like these are part of our ongoing mission to give KW New Orleans agents a competitive edge in today’s fast-moving digital market.
The Shift: From Sidewalks to Scrolls
Lindsey reminded us that the way buyers find homes has drastically changed. “Buyers aren’t walking the streets—they’re scrolling feeds,” she said. Social media, once a nice-to-have, is now essential to maintaining relevance and visibility.
The best part? It’s free. Many top-producing agents she’s interviewed don’t pay for leads or boosted posts. Instead, they focus on consistency, creativity, and trust-building. “Social media is the new open house,” she said. “It’s always open, and it’s always building your brand.”
Why Personality Matters
Your social media is more than a catalog—it’s your storefront. “Instagram is like Zillow with a personality,” Lindsey explained. It’s not just about the listings—it’s about the lifestyle, the neighborhood, the vibe. Agents who infuse their posts with personality, local tips, or even favorite coffee spots help buyers envision what it’s like to live there.
That’s what sells in 2025: not just square footage, but story.
Examples from KW New Orleans
Lindsey spotlighted local agents like Jesse Coleman and Alyssa Quinn. Jesse’s Instagram, with its high-quality grid and warm tone, acts like a digital welcome mat. Alyssa, a top producer, uses consistent branding—colors, fonts, logos—and always shows her face in photos. “She may not get a direct lead from every post,” Lindsey noted, “but she’s the first name that comes up when a buyer searches ‘NOLA Realtor’ on Instagram.”
She also shouted out giveaway strategies from agents like Phil Ewbank, who use promotions to gain followers and increase visibility. These tactics don’t just build your presence—they build trust.
“Google Yourself.”
One of the simplest takeaways from Lindsey’s talk was this: Google yourself. “What pops up?” she asked. “Does it sell you? If not, take 10 minutes and fix it.” From bios on third-party platforms like Realtor.com to your social feeds, consistency matters. As Operating Principal Jeffrey Doussan put it, “Your brand is your digital handshake.”
Tips from the Pro
Lindsey shared practical advice that agents can implement immediately:
- Think lifestyle, not just listings: Showcase the energy of a neighborhood—cafés, parks, walkability—not just the countertops.
- Be consistent: Use scheduling tools to pre-plan posts and maintain a steady presence.
- Use Canva: It’s free, easy to use, and perfect for designing branded content.
- Hashtags and trending audio matter: Use ChatGPT to generate hashtags, and use trending reels to boost visibility.
- Professional doesn’t mean boring: Blend personal and business accounts to stay approachable and real.
- Don’t chase viral—chase visibility: “Stay consistent, show up, and keep planting seeds,” Lindsey emphasized.
Need Help? Lindsey’s Got You.
One of the best parts of Lindsey’s visit is that she’s available to help. “If you need help making a reel, setting up Canva, or even creating a logo, just reach out,” she said. “That’s what I love doing.”
Final Thought: Social media may have its pitfalls, but as Lindsey made clear—it’s not going anywhere. At KW New Orleans, we’re making sure our agents are ready to lead the way. If you’re a local agent looking to sharpen your edge, there’s never been a better time to plug into our community.